Investment strategy

Investing with knowledge and discipline

We combine research, perspective and discipline to help you build sustainable wealth aligned with your goals.

savings and investments companies norwich

We believe a strong investment philosophy is the foundation of a successful long-term relationship. It sets expectations, guides decisions, and helps everyone stay focused - especially when markets get noisy.

Our starting point is simple: trying to beat the market isn’t a winning strategy. Instead, we work with the market - understanding how it behaves and using that insight to build portfolios that are resilient, efficient, and aligned with your goals.

How we think about markets

We trust the market to set fair prices. With millions of participants, markets are remarkably good at pricing assets – that collective wisdom is hard to beat – and trying to outguess it often leads to wasted time and money. So we focus on strategies that are more likely to deliver consistent, appropriate outcomes.

Even when assets are fairly valued, their expected returns can vary. We use four key factors to shape our equity portfolios.

Over the longer term:

  • Markets tend to outperform cash
  • Smaller companies tend to outperform larger ones
  • Value stocks tend to beat growth stocks
  • More profitable companies tend to outperform less profitable ones
Start with a conversation

Disciplined, diversified, evidence-led

We use behavioural insights to keep decisions steady and deliberate, avoiding the emotional traps that can derail long-term investing. Our portfolios are diversified with a managed-beta approach to keep risk on track, and we prioritise low-cost passive funds, adding active strategies only when they provide meaningful extra value.

Markets evolve – and so do we. We’re committed to ongoing research and reflection, constantly refining our approach to stay ahead of the curve.

We take a research-led, balanced approach to socially responsible investing, combining meaningful ethical screening with the same disciplined, evidence-based principles that underpin our core portfolios.

Learn more about behavioural insights

Why our clients choose Chadwicks...

Meet our team

Responsible investment, without compromise

We take a research-led, balanced approach to socially responsible investing, combining meaningful ethical screening with the same disciplined, evidence-based principles that underpin our core portfolios.

Find out more about our SRI philosophy

Your most asked questions

How do I start an investment plan?

Begin by clarifying your goals, timescales, and appetite for risk. We’ll help you structure an investment plan that aligns with your financial life – whether you’re in Norwich or further afield.

What’s the difference between savings and investments?

Savings are typically held in cash and used for short-term needs, while investments are designed for growth over time. We’ll help you balance both to achieve your goals.

Is now a good time to invest?

There’s rarely a perfect time to invest – what matters is having a plan. By staying diversified and disciplined, you reduce the risks of short-term market timing.

What is socially responsible investing?

It’s an approach that considers environmental, social, and governance (ESG) factors alongside returns. We offer portfolios with an SRI focus for clients who want their money to reflect their values.