James Bacon

As a Chartered Financial Planner, I help our clients make smart, confident decisions about their money so they can build and protect their wealth over the long term. I believe financial planning is not just about numbers, it’s about aligning money with values and purpose. That’s why I place a strong emphasis on financial life planning, ensuring that the advice I give supports the bigger picture of what clients want to achieve.

I joined Chadwicks in November 2016, shortly after completing my MSc in Investment and Financial Management, for which I was awarded a Distinction. Before that, I spent two years working as an investment researcher at a local fund management company, and a year in the pensions department of a large insurance company. These experiences gave me a strong foundation in both technical analysis and client‑focused planning, which I’ve built upon during my time at Chadwicks. Over the years, my role has developed to combine technical expertise with a deeper understanding of client behaviour, helping people make better long‑term choices.

My academic background includes a BSc (Hons) in Geography, followed by my MSc at the University of East Anglia. I particularly enjoyed exploring how financial modelling can be used to stress-test portfolios and support long-term planning. Today, I integrate behavioural finance into my work, recognising that emotions and biases often influence financial decisions. By helping clients understand these tendencies, I can guide them toward strategies that are not only financially sound but also psychologically reassuring.

Outside of work, I enjoy cycling, travelling, reading, and spending time with my young family. If you would like to review your pensions, investments, or broader financial strategy, I’d be delighted to arrange a meeting or call to explore how financial life planning and behavioural insights can help you achieve your goals with clarity and confidence.