Collaborative Growth Strategies
Leveraging Partnerships and Ecosystems for Sustainable Growth
The concluding Masterclass delves into the power of collaboration for driving growth. It discusses various types of collaborative strategies, including strategic partnerships, co-branding, and innovation through collaboration. The session emphasizes the role of collaborative ecosystems in enhancing resilience and innovation, with case studies that demonstrate how partnerships can create significant value and competitive advantage.
Key Topics:
1. Understanding Collaborative Growth:
- Defining collaborative growth and its role in modern business strategy.
- Exploring the benefits of leveraging partnerships and ecosystems to drive sustainable growth.
2. Types of Collaborative Strategies:
- Strategic Partnerships: Long-term alliances for mutual benefit.
- Co-Branding: Joint product or service offerings that leverage the strengths of multiple brands.
- Open Innovation: Collaborating with external entities like startups, universities, or even competitors to drive innovation.
- Industry Consortia: Collaborations within industries to address common challenges.
3. Building Strategic Partnerships:
- Key steps in forming and maintaining successful partnerships, including aligning objectives, defining roles, and maintaining communication.
4. Innovation through Collaboration:
- How joint efforts in R&D and product development can lead to breakthrough innovations.
5. Collaborative Ecosystems:
- Understanding ecosystems as networks of interconnected companies, suppliers, and partners that create and share value.
7. Challenges in Collaborative Growth:
- Addressing the complexities of coordination, trust, and control in collaborative ventures.
- Mitigation Strategies: Establishing clear governance structures, agreements, and trust-building measures.
Agenda:
Introductions
Collaborative Growth Strategies Richard Ross
Comfort Break
Guest Speaker Clarke Willis
Group discussions
Questions and Close
Our Guest Speaker
Clarke Willis MBE, FRAgS.
Clarke is Director of the Norfolk Food Enterprise Park which is developing major food processing facilities for the agrifood supply chain in the Eastern region. He is also trustee of Norfolk FWAG (Farm & Wildlife Advisory Group), Council Member of Royal Norfolk Agricultural Association, member of the New Anglia Agrifood Council and past trustee of Harper Adams University Development Trust. Clarke was CEO of Anglia Farmers, the £260m agricultural input supply co-operative. His career also encompassed Board roles at British Sugar plc, Dengie Crops and Dalgety Agriculture.
He was awarded the MBE in 2016 for Services to Agriculture, the RNAA Timothy Colman Prize and Fellowship of Royal Agricultural Societies.
Date: 12 November 2024
Time(s): 5.45pm til 8.00pm
Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich, NR4 7TJ
The Masterclass will last around two hours with questions and be of interest to senior decision-makers in organisations that are keen to scale-up.
Coffee or tea and exceptionally fine cake will be served.
The new format means this series of Masterclasses will have fewer places available. To encourage commitment we are now charging £20 per session. However, we will continue to cover the costs of these sessions and all ticket revenue will be donated to the Norfolk Community Foundation. Refunds will not be given for cancellations or non-attendance but you will feel the warm glow of knowing your money has been spent on helping someone!